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Bill Askew - Account Manager
Bill uses a proven system that:
- Asks questions to completely understand the client’s needs and business.
- Develops a specific marketing plan tailored to each client.
- Makes him an accountable partner that helps client continually grow their business.
Bill's Personal Beliefs/Approach:
- Client success is the reason I love this business. The feeling I get when a client drops what he or she is doing to greet me cannot be matched by a paycheck.
- I would rather work with a small business owner that needs my help than any large order that comes across the fax machine.
Bill's Marketing Experience:
- 26 years in advertising sales and management with Entercom, Clear Channel, and Cumulus Broadcasting.
- Coordinated many major promotions , events and marketing seminars including Beach Boys live in Cocoa Beach, New Years Eve from Sea World, Hyundai “HUGE” in Central Florida and “BrandsFormation” with Chuck Mefford.
- Authored thousands of successful creative copy and campaigns for both big and small local business.
The Entercom Marketing Results Group believes in customizing marketing and advertising programs for each client.
We develop customized programs using our unique Customer Needs Analysis process. This process explores Individual business needs in the following areas:
- Profit Centers on which to focus
- Perceptions of your business
- What emotions drive customers in your category?
- Your unique advantages over competitors
- Slogan assessment/creation
- Advertising messaging approaches – past and present
- Public relations challenges or opportunities
- New product or store launches
- Preferred promotional mechanisms
- Long Term and Short Term Goals
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