Contact: tbartz@entercom.com (585) 423-2927

Tonya Bartz - Account Manager
Dedicated. Experienced. Trustworthy. Consultative Approach. Results You Can Measure.

THE BRAND FOOTPRINT
Most of my clients are looking for new growth by leveraging the power of their brand name. By creating a Brand Footprint we can define a brand’s essence. What is a Brand Footprint? - What the brand “means” is what a brand gets recognized for by the consumer. - What the brand “is” is how we would describe the brand’s foremost personality traits. The relationship between the “means” and “is” helps create your brand essence.

An example used by my former agency…

Bayer means Aspirin. Bayer means Doctor Recommended. Bayer means Prevention Against Heart Attacks. Bayer is Experienced. Bayer is Safe. Bayer is Versatile.

I look forward to helping you define your Brand Footprint.

Source: Road Map to Effective Advertising, McCann Erickson

THE SELLING STRATEGY
Brands can only be built through ideas. The objective of good ideas is to express exactly what you want the advertising to say to your target consumers. A key point of this is a good brand position that focuses on your USP (Unique Selling Proposition). That one thing that rings true to you, your brand, and what differentiates you from your primary competition.

For example…

Brand	Brand Position
Dick Ide	Family Owned Dealership
Nothnagle	Rochester’s Real Estate Company
Wegmans	My Local Grocery Store

I’d be happy to set up a complimentary marketing model to help you hone-in on your company’s USP. We also host powerful brainstorming sessions to help our clients ignite the creative process and develop Breakthrough creative ideas.

STRENGTHS FINDER: Put my Top 5 Strengths to Work for You!

1. ACHIEVER – This theme is my ‘divine restlessness,’ always pushing me to achieve more than I did the day before.
2. DISCIPLINE – My world is ordered and planned. My organization skills keep me on track. This discipline helps me to effectively manage my time.
3. FOCUS – “Where am I headed?” I ask myself this every day. I thrive best on a clearly defined destination.
4. HARMONY – I seek areas of agreement. In my opinion, there is very little to be gained from conflict and friction.
5. WOO – I enjoy meeting new people, and putting them at ease. I try to find common ground and make a connection.

Source: Gallup’s Strengthsfinder.com Profile

CLIENT TESTIMONIALS

“Tonya has a way of listening, and then delivering a marketing solution that fits.”
-- Nothnagle Realtors Armand D’Alfonso, President/Owner

“Tonya takes the time to see what our marketing is doing at the store level. She even drove Haussmann around just to meet my store managers so we could incorporate them on-air. That means a lot to my guys.”
--DUNN Tire Steve Keusch, Regional Manager

“I don’t view Tonya as I do my other reps. She’s more of a consultant for my business.”
--Valley Cadillac Hummer Ed Meagher, Jr, CEO/Owner

“Tonya has truly helped us to develop our brand from the ground up. We are continually impressed by her follow through and attention to detail.”  
--Cornerstone Eye Associates Michele Comery, Director LASIK

PROFESSIONAL EXPERIENCE

• Entercom Marketing Results Group * Account Manager   October 2005 – Present
• DOAN Family of Dealerships * Director of Marketing   November 2003 – August 2005
• JAY Advertising, Inc. * Account Supervisor
  August 1999 – October 2003
  • Sample client list:
    • GMC & Buick National
    • Rochester Red Wings
    • Buffalo Bills
    • Chase-Pitkin
    • DOAN
    • Schumacher Automotive
    • Lou Bachrodt Chevrolet
• Schindler Communications, Inc. * PR Account Executive   June 1998 – May 1999

EDUCATION

• Nazareth University, MS Management
  Graduated May 2006
• Dale Carnegie Leadership Program
  Graduated December 2002
• Oswego State University, BA Communications
  Graduated Cum Laude, May 1998
  Member of Vega Women’s Honor Society

INTERESTS
I love my job!  I love helping people achieve their marketing objectives and grow their business!  In my personal time I enjoy being with my family and friends.  Other interests include cooking, reading, running with my dog BaLou, photography, independent films, live music and volunteering 1-on-1 at Hillside Children’s Center.