Our approach is to identify your goals, your challenges, and your opportunities so that we may work with you to develop a custom strategic plan to reach those goals. Our process can include:
- A proprietary Customer Needs Analysis process
- Custom Marketing Model sessions
- Creative Problem Solving/Brainstorming Sessions
- Team Marketing Reviews among our in-house specialists in each medium
From some or all of those processes, we develop a custom Marketing Plan that defines and communicates your Unique Selling Proposition, which may include:
- Effective radio scheduling on 5 of Rochester’s most well branded, most-listened-to radio stations
- Internet Marketing programs designed to drive website or store traffic, build your brand image, and/or drive immediate and measurable results
- Direct Response programs to execute tactical marketing objectives
- Event Marketing to put your business physcally in front of our hundreds of thousands of fans
- Premium Audio Imaging and strategic messaging to define and shape how Rochester perceives and feels about your company and its products or services
Ask your Entercom Account Manager how we can help you with your goals today, or call us at (585) 222-IDEA or (585) 423-2900.
